8 lessons on building a company people enjoy working for - TED - Patty McCord

Love. Love. Love. this video. 8 Lessons. 5 Minutes. Take the ivory tower science out of running a business and apply common sense, human principles. Build trust and throw the rulebook away!

I remember the day I had to learn to drop the jargon and learn to communicate with businesses in their language, on human terms. Best lesson I ever learned, and why to this day you will never hear me spouting abstract research findings. Rather I engage with people in their world, on their terms, and this to me is the only way I could ever work.

The fact that Patty McCord has such a strong history of success speaks volumes. She is taking the mystery out of running a business, and applying real human principles. To me this is such a breath of fresh air, and I can’t wait to hear back on what you think of this video!